Youtube tingles: ASMR the new thing

ASMR or Autonomous Sensory Meridian Response is a pleasant experience characterized by a tingling sensation in the scalp, triggered by soft sounds. This sounds vary from whispers, to the soft touch of different objects. It might sound really weird but it has becomed a phenomenon on YouTube.

The beginnings of ASMR

ASMR started to become a popular topic in some webs and forums, but in 2009 a Youtube channel WhisperingLife uploaded a video with a girl whispering. Now, this kind of Youtube channels have up to half a million subscribers and millions of reproductions per video.

Women seem to have more views and successful channels than men. The soft voices and whispers are the key to achieve the relaxation that ASMR claim to cause in so many people. Other categories include sounds made with objects by tapping, scratching or simply touching them. The audience enjoys role play videos as well, where the Youtuber pretends to be a masseur, a esthetician, or even a doctor who takes care of the viewer.

Some people confirm the beneficial effects of ASMR as an alternative to treat stress, insomnia and anxiety. Although there is not scientific evidence that could prove the impact of ASMR in patients, it seems to help some people and work as a complementary therapy.

Do you find it relaxing or annoying?




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